The Science of Persuasion

Adam will talk about solving human problems and how we can get more people to do what you need them to do using behavioral science and clinical data science. Some of his projects have been: "The Classiest Primary Ever Trump / Cruz ads work on a different class of voters" "Texas Gubernatorial Project"

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Adam's Bio:

Adam Schaeffer is the founder of Evolving Strategies, a behavioral science and predictive analytics firm. We use experiments and artificial intelligence to modify (not just predict) human behavior — we get more people to do what you need them to do.

As a behavioral scientist, Adam likes to solve human problems – whether it’s getting more people to support a policy or candidate, buy a particular energy drink, or assign negligence in a lawsuit.

He’s spent the last fourteen years designing, executing, and analyzing research to maximize the impact of messaging and optimize tactics for a wide range of clients (with a particular focus on the use of randomized-controlled trials and predictive analytics).

Adam has a wide range of interests and experience — he’s intensively studied evolutionary psychology, coalitions politics, education policy, and political behavior. He received his Ph.D. from the University of Virginia in political behavior, and his M.A. in Social Science from the University of Chicago, with his research and teaching focused on social psychology and human behavior.


Date & Time

Tuesday, May 7, 2024

11:30 AM to 12:30 PM CDT

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