Relational Organizing empowers your volunteers and supporters to tap into the power that is uniquely theirs: their relationships with friends, family, and people they know who care about the same things they care about.

Relational organizing is a strategic approach to supporter outreach and mobilization that emphasizes the use of pre-existing personal relationships to encourage action. Relational organizing tactics tap into the social networks we all have, challenging supporters to spur their networks into coordinated action.  

Relational is a relatively easy strategy to understand, but maximizing its impact takes systemic thinking and approach.

Lisa's Bio:

Lisa Schneegans has had a long career in the software industry. She started by managing multi-million dollar software implementations and later became a global partner manager for SAP. She is a serial software entrepreneur, co-founding Praxis Software, a pioneer in eCommerce and CRM software that was later acquired by SAP AG. She then became the co-founder and CEO of Buzz360, a software platform for political parties, candidates, advocacy groups, and small businesses. Lisa's expertise lies in helping politicians, engaging in relational organizing and outreach, and aiding small businesses to succeed through innovative technology.

Buzz360 is the pioneer and leading product for relational organizing for conservative organizations and Republican campaigns. Lisa has been involved in hundreds of campaigns, ranging from school board to presidential races, and has worked with some of the largest conservative advocacy groups in the country.