What drives people to show up on Election Day? What drives people to keep showing up, long after Election Day has passed? Over the last decade, campaigns and organizations have scrambled to adopt the latest and greatest in targeting and outreach technology — often blurring the lines between advertising and political messaging — trying to answer these questions. Yet, the fundamental mechanics of have remained unchanged: people vote when they feel it is personally meaningful to do so.

Relational organizing is a strategic approach to supporter outreach and mobilization that emphasizes the use of pre-existing personal relationships to encourage action.

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💡 What you’ll learn:
🔹 How to activate trusted relationships to drive turnout
🔹 Proven tactics to build buy-in and scale your program
🔹 How to track success and measure impact
🔹 Demo of the SwipeRed relational organizing app 
🔹 Live Q&A with experts

Lisa's Bio:

Lisa Schneegans has had a long career in the software industry. She started by managing multi-million dollar software implementations and later became a global partner manager for SAP. She is a serial software entrepreneur, co-founding Praxis Software, a pioneer in eCommerce and CRM software that was later acquired by SAP AG. She then became the co-founder and CEO of Buzz360, a software platform for political parties, candidates, advocacy groups, and small businesses. Lisa's expertise lies in helping politicians, engaging in relational organizing and outreach, and aiding small businesses to succeed through innovative technology.

Buzz360 is the pioneer and leading product for relational organizing for conservative organizations and Republican campaigns. Lisa has been involved in hundreds of campaigns, ranging from school board to presidential races, and has worked with some of the largest conservative advocacy groups in the country.